Build a cafe site
A cafe site answers three questions: what do you serve, when are you open, how do I get there. Everything else is decoration.
What this business needs on a site
A cafe page should be short. People open it standing outside and decide in a few seconds.
One clear price does more than three paragraphs of story, and three real photos beat twenty stock ones.
The moment you sell beans by the bag it changes: that is mail-order, and the footer needs more.
Menu with prices
Drinks, beans, dessert. Prices are the most-read part of the page, so keep them where a phone shows them without scrolling sideways.
Hours and directions
Opening hours, the day you close, and a map. Say the nearest station or landmark — that is how people actually find you.
Something only you have
Your roast, your signature drink, the story. This is the part a chain cannot copy, and it is what makes the page worth reading.
A way to reach you
Phone, Instagram, sometimes a booking form. One tap on a phone should start a call.
What to type
List the blocks you want. A cafe page is short, so the order you name them in is roughly the order they appear.
Naming the Instagram link matters: without it, the result tends to invent a contact form instead of linking the account you already post to.
What to fix in the result
Step 1. Prices to the final amount
Korean menus show the amount the customer pays. Put tax-inclusive numbers in and drop any note that says tax is added.
Step 2. Photos of your own shop
Stock coffee photos read as a chain. Three real photos — counter, a drink, the room — do more than thirty stock ones.
Step 3. Fix the map and the phone
The address arrives as text. Point the map at your actual door and make the phone number tappable.
Check before you publish
Origin labelling
Coffee sold in Korea carries origin labelling duties. Check what your district office expects for beans you sell by the bag.
Final prices on the menu
Post the amount paid at the counter. If a delivery app charges differently, say so rather than showing two numbers with no explanation.
Selling beans online adds duties
The moment orders come through the site you are a mail-order seller: business registration number and mail-order registration number in the footer.
Walk the page on a phone
Most visitors arrive on a phone while standing outside. Tap the map, tap the phone, read the hours.
Three templates for this trade
Read next
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