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Tips

Being found in search

Pages arrive with the words already in them. That is what a search engine reads.

The words are there before anything else runs

Your app builds its pages on the server. By the time the page reaches a browser the text and images are already in it.

A crawler reads that directly. Sites that fill themselves in afterwards can be read as blank pages, and yours is not built that way.

The trade details go in a readable form too

Your business name, opening hours and prices are written out in a shape search engines recognise. It is the same content the page shows, not a second version of it.

Every page gets its own title

Each screen carries its own title and one-line description, with your business name added after it.

If every page shared one title, search results could not tell them apart. So a page's own title always wins.

Links turn into cards

Paste the address into a messenger and it shows a card with a title, a description and a picture. That information is generated alongside the page.

Two files ship with the site

Both are written for you at build time.

  • sitemap.xml — the list of addresses your site has.
  • robots.txt — what crawlers may read. Naver's crawler is allowed by name, not just by the catch-all rule.

Checkout and account screens stay out

A basket, a payment page or a personal account screen has no business in search results, so those are marked to be left out.

A site you are keeping private is marked the same way, in full.

What is left for you

Put the place and the trade in the title. "Home" is not searched for; "pottery studio in Suwon" is.

And publish it. A preview address is for you and the people you send it to.

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