Build a law firm site
Clients want to know what you handle, who handles it, and what the first meeting is like. Advertising rules decide how you may say it.
What this business needs on a site
Law firm sites have a restricted vocabulary. Advertising rules limit comparisons and superlatives.
Generated marketing copy usually cannot be used as written. Deleting comes first.
Describing the consultation in detail brings in more enquiries than any claim would.
Practice areas
What you take on, described in the words clients use, not statute names.
The lawyers
Admission, bar association, background. Verifiable facts only.
How a consultation works
How to book, how long, what it costs, what to bring. This removes most of the hesitation.
A careful enquiry form
Enquiries contain sensitive matters. Ask for contact details, not the whole case.
What to type
Say the size of the firm and the blocks you need.
Ask for a restrained tone in the same sentence. Left alone, generated marketing copy reaches for claims that legal advertising rules do not allow.
What to fix in the result
Step 1. Remove the claims
Win rates, rankings, best-in-city — take them out. Replace with what you do and how you work.
Step 2. Add the bar details
Bar association and registration belong on the page, near the lawyer profile.
Step 3. Shorten the form
Name, contact, one line about the matter. Say that a detailed discussion happens in the consultation.
Check before you publish
Advertising rules
Korean legal advertising rules restrict comparative and superlative claims. Read your bar association's guidance before publishing.
Identify the firm
Firm name, bar association, address and contact. Clients and regulators both look for these.
Sensitive enquiries
What people write in a legal enquiry is sensitive. Add a privacy notice, restrict who can read it, and say how long you keep it.
Confidentiality note
Say plainly that an enquiry does not create a retainer, and what happens next.
Three templates for this trade
Read next
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